Blackshield Capital - Company rebranding
Branding | Product designer
The company helps to invest free capital in order to generate passive income for a person. Main investment instruments are securities, stocks, and bonds. Occasionally, real estate and precious metals. Mostly precious metals, futures, not in a physical form, but in the form of securities. As for shares and stakes in companies, we encourage the American market, and occasionally the European market, as they have much higher protection of property rights.
Problem
The client's business faced the problem that all its media, web resources and additional resources did not interact with the business and were not useful. The website and social media did not work successfully and properly, there was no brand recognition in the market among competitors, and there was no corporate identity.
Task
Analysis of the actual state of Blackshield Capital as a separate and independent brand, product analysis, research and development of hypotheses for improving the corporate identity. Assessment of the market situation as a visual brand in a competitive environment. Development and creation of a new corporate identity based on existing materials. Improving working conditions and implementing the company's corporate culture through design processes.
Solution
Creating a corporate identity. Brandbook and design system.
After analyzing the old brand book, collecting the main vision from people with key roles, and holding several workshops to understand what we needed and what we didn't, we created a new brand book and guidelines for the company. After that we continued to move forward and created a design system for the company that had never existed before.
Website re-design.
To re-design the website, we identified the strengths of the website and problematic areas that needed to be improved. We prepared the content. Thanks to the help of our PM and an outsourced specialist (ux writer), we created high-quality text and visual support that answers all customer questions and presents information about the company in an accessible way.
Updating social media & additional channels of communication.
The emergence of an SMM specialist and new guidelines helped us develop a system of templates for this area. Subscriptions and new content formats, quarterly reports, weekly, lead generation improved. News columns and insights from the company.