Blackshield Capital - Company rebranding
Branding | Product designer
The company helps to invest free capital in order to generate passive income for a person. Main investment instruments are securities, stocks, and bonds. Occasionally, real estate and precious metals. Mostly precious metals, futures, not in a physical form, but in the form of securities. As for shares and stakes in companies, we encourage the American market, and occasionally the European market, as they have much higher protection of property rights.
The client's business faced the problem that all its media, web resources and additional resources did not interact with the business and were not useful. The website and social media did not work successfully and properly, there was no brand recognition in the market among competitors, and there was no corporate identity.
Analysis of the actual state of Blackshield Capital as a separate and independent brand, product analysis, research and development of hypotheses for improving the corporate identity. Assessment of the market situation as a visual brand in a competitive environment. Development and creation of a new corporate identity based on existing materials. Improving working conditions and implementing the company's corporate culture through design processes.